1967 Summer of Love,

On January 14, 1967, the outdoor Human Be-In in San Francisco popularized hippie culture across the United States, with 30,000 hippies gathering in Golden Gate Park. The Monterey Pop Festival from June 16 to June 18 introduced the rock music of the counterculture to a wide audience and marked the start of the “Summer of Love”.^[34] Scott McKenzie‘s rendition of John Phillips‘ song, “San Francisco“, became a hit in the United States and Europe. The lyrics, “If you’re going to San Francisco, be sure to wear some flowers in your hair”, inspired thousands of young people from all over the world to travel to San Francisco, sometimes wearing flowers in their hair and distributing flowers to passersby, earning them the name, “Flower Children“.

Bands like the Grateful Dead, Big Brother and the Holding Company (with Janis Joplin), and Jefferson Airplane continued to live in the Haight, but by the end of the summer, the incessant media coverage led the Diggers to declare the “death” of the hippie with a parade. According to the late poet Stormi Chambless, the hippies buried an effigy of a hippie in the Panhandle to demonstrate the end of his/her reign. Regarding this period of history, July 7, 1967, TIME magazine featured a cover story entitled, “The Hippies: The Philosophy of a Subculture”. The article described the guidelines of the hippie code: “Do your own thing, wherever you have to do it and whenever you want. Drop out. Leave society as you have known it. Leave it utterly. Blow the mind of every straight person you can reach. Turn them on, if not to drugs, then to beauty, love, honesty, fun.”^[35]

It is estimated that around 100,000 people traveled to San Francisco in the summer of 1967. The media was right behind them, casting a spotlight on the Haight-Ashbury district and popularizing the “hippie” label. With this increased attention, hippies found support for their ideas of love and peace but were also criticized for their anti-work, pro-drug, and permissive ethos. Misgivings about the hippie culture, particularly with regard to drug abuse and lenient morality, fueled the moral panics of the late 1960s.^[36]

New Communalism

When the Summer of Love finally ended, thousands of hippies left San Francisco, a large minority of them heading “back to the land”. These hippies created the largest number of intentional communities or communes in the history of the United States, forming an alternative, egalitarian farms, and homesteads in Northern California, Colorado, New Mexico, New York, Tennessee, and other states. According to Timothy Miller, communes were organized in many different ways, some along religious, political, and even sexual orientation. Poet and writer Judson Jerome, who studied the American commune movement, estimates that by the early 1970s, about 750,000 people lived in more than ten thousand communes across the United States.^[37]